McAlister’s Deli

I am currently serving as the Art Director for McAlister's Deli. In my role, I work closely with my creative team to concept and execute major brand campaigns, producing visual assets and lead brand photoshoots to ensure consistency with our identity. I collaborate cross-functionally with other departments and manage all brand photography, video content, and brand guide materials to maintain an overall cohesive brand presence.

Art Director

GoTo Foods | Atlanta, GA

Photography

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Broadcast and Online Video

In-Restaurant Work

McAlister’s Witch-Crafted Campaign

Spooky season at McAlister's is always a highlight, and in 2024 we went bigger than ever before. We partnered with Kimberly J. Brown, star of Disney’s Halloweentown film franchise, to promote our Halloween favorites: Witch’s Brew Lemonade and Trick-or-Treat Cookie. The campaign, which ran throughout the month of October, included in-store, social, paid media, and PR activations. It culminated in a successful pop-up event held at the West End McAlister’s location in Nashville, Tennessee on October 5th, featuring samples of our Halloween LTOs, face-painting, merch giveaways, and guests meet-and-greets with Kimberly J. Brown. The campaign generated over 1.5 billion impressions, with coverage from E! Online, Guilty Eats, and Country Living.

Additional activations related to this campaign included creating a “Spooky Beats” Halloween Playlist on Spotify, supported with ad-read audio spot with Kimberly J. Brown, Witch inspired short-form videos that ran on paid media channels, and an interactive web unit promoting Witch’s Brew lemonade.

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Witch-Crafted Short-Form Videos & Interactive Web Unit

McAlister’s x Potato Head Spudtember Collaboration

To promote McAlister’s signature Giant Spuds during National Spud Month, we teamed up Hasbro to make Mr. Potato Head our official “Spud-bassador”.

In collaboration with Hasbro, our creative team worked closely with other departments to bring this Spud-tastic partnership to life through PR, Paid Media, Social, and In-store channels.